Defining Hospitality | Thinking Outside of the Box - James Cull

Thinking Outside of the Box - James Cull - Episode # 049

April 13, 2022 / 56:29/E49

James Cull is the Design Director at Rottet Studio. He has had a passion for design since he was 10 years old, and he brings that passion to every project that he works on. James sits down with host Dan Ryan to share his journey through #hospitality and what it all means to him.

Takeaways:

It’s the job of the hospitality expert to take a hotel and make it a special place that feels warm and kind.
There are two approaches to design, you want to understand the customer and the ethos of the brand. That way you can tailor the design to the guests.
You want the guests to leave the hotel where they feel like they had an enriching experience and make sure to interest them.
Hospitality is all about making people feel comfortable in a space that isn’t familiar to them. You want to make them feel like it’s a home away from home.
Don’t be afraid to think outside the box. That is how innovation is created and it allows for new opportunities.
It’s good to have people with different views or ways of working all on the same project. That can allow for different perspectives to overlap and create new ideas.
There is a lot of flexibility and openness in different disciplines of design.

Quote of the Show:

15:55 “There’s a romance in that, I think ties back to this idea of hospitality and making people feel comfortable in a space that they're not typically because they're not familiar with it.”

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