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Kyla Egan's avatar

The F&B point pairs well with it too. A hotel with a genuinely interesting food and beverage story has something an AI can actually say something meaningful about. A hotel with a "full-service restaurant and bar" has nothing.

Kay Walten's avatar

Love this format, Dan.

Front-loading decisions to protect momentum is something more operators need to hear. Most projects don’t blow up because of vision. They drift because the basics weren’t locked early.

And the AI gatekeeper piece… that one hit. Distribution is shifting fast, and the properties with clear story and clean information are going to win. Not louder. Clearer.

Also fully agree on leading with the “B.” The right F&B creates gravity. It pulls locals in and gives guests a reason to linger.

Solid week of thinking here. Thanks for sharing it.

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